Neuromarketing is rapidly evolving in the world of marketing and now, everyone recognizes the power it holds.
In this blog, we’ll explain eight powerful neuromarketing concepts you can use if you want to sell anything to anyone.
1. The Framing Effect
1% fat chocolate? Better say it’s 99% fat-free chocolate.
The way you phrase a benefit dramatically changes how people perceive it. By highlighting the positive side, you make the product more appealing and people are more likely to buy.
2. The Affordability Illusion
Tell someone they can get a gym membership for less than $1 per day, and they’ll be much more likely to sign up than if you say it costs $350 per year. Breaking down big numbers into smaller, additionally bite-sized amounts makes the cost feel more manageable.
3. The Rule of 3
You offer a small or large cup of tea, however most people hesitate. But introduce a medium option, and suddenly it feels just right. When customers are given three choices, they usually avoid the cheapest and go for the middle one. It feels safer and more reasonable.
4. The IKEA Effect
You could buy a pre-made dress, or customize one yourself. Guess which one people value more? When customers put in effort, they value the final product more. It feels personal and that emotional connection boosts perceived value.
5. The Power of Free
You’re walking down the street and see a sign: “Get $5 off your first order.” Nice, but you keep walking. Around the corner, another store says: “Get a FREE gift with your first order.” Now you’re going in.
People tend to overvalue free things, even if they don’t really need them.
6. The Contrast Effect
A $1,000 watch sounds expensive, until you see it next to a $10,000 one. Suddenly, it looks like a great deal.
When you place products next to more expensive alternatives, the cheaper one seems like a better value.
7. The Paradox of Choice
You land on a website and see 15 membership options, however overwhelmed, you leave. The next site shows 3 top-selling plans and you actually pick one. Too many choices cause decision paralysis. Fewer, clearer options lead to more confident buyers.
8. Anchoring Bias
You’re at the mall on a Sunday, looking for a jacket, because winter is coming. There are two beautiful jackets, one is $99 and the other was $200, now discounted to $99. Guess which one you choose?
The original price acts as an anchor, making the discounted price feel like a bargain, even if both jackets cost the same now.
Well now you know more about neuromarketing and how you can use those concepts to sell anything to anyone. At EverUp, we know how to apply these powerful concepts to your marketing strategy and make your business stand out, but hurry time is running out. If you don’t choose EverUp now, your competitors will and by then, it might be too late. – that’s FOMO 😉